Brace Yourself For This!

3x3-pop-up

Cross Braced Pop Up Displays are selling well this year. I have 30 left in stock at an incredible price of £699.00

The system comes with a ‘No Quibble’ Life time Guarantee. For more details call me, Steve Howard on 0203 714 4858 or email me steveh@silverpoint-display.co.uk.

Advertisements

Roll Up, Roll Up – Come & Get It!

eco-lite-roller-banner

If you need a top quality Roller banner, complete with padded carry bag and graphic panel, call me now.

The ECO-Lite 700mm (w) x 2m (h) is a superb entry level banner. This superb banner comes with a No Quibble 12 months guarantee.

For more details, please call Steve on 0203 714 4857 or email steveh@silverpoint-display.co.uk.

Half Price Eco-Friendly Banner!

Soneva Rattan.jpeg

The Rattan Sovena is made from 100% natural palm fibres and wood. Rattan is fast growing and easy to harvest which makes it an environmentally sustainable material. The Rattan makes the stand sturdy and durable whilst still being light and portable.

Finished in a dark earth tone and with its oval shape the Sovena has a natural beauty. The retractable graphic is stored in the base and is held up by a dark wood finished 3 piece pole which fits into the wooden top bar which holds the top of the graphic.

The stand includes a zipped padded bag with handles and a shoulder strap which the stand fits into for easy carrying.

Only eight left – When they are gone, they are gone! Call Steve on 0203 714 4858 or email steveh@silverpoint-display.co.uk for more details.

Rare Chance To Own One!

barosi-rattan

Following my article about the Laguna Rattan Roller Banner, I thought you may like to see this beautiful retractable banner – The Barosi Rattan Banner!

The Barosi makes a real statement and would look great in any venue, retail environment or showroom.

There are only 9 left in stock – Don’t miss out and grab yourself a real bargain!

Call Steve on 0203 714 4858 or email steveh@silverpoint-display.co.uk

DONT MISS OUT!

laguna-rattan

In 2016, I celebrated my 33rd year in the display industry. In that time I have witnessed many changes in the industry and many new innovations and interesting products. One of the most interesting displays was the Rattan Roller Banner.

Made of 100% Rattan Palm Fibre (From sustainable sources), they were as beautiful as they were revolutionary. For clients wanting a banner that was a little bit out of the ordinary, the Rattan banner was a wonderful alternative.

They popped up in Zoo’s, Spa retailers, organic retailers, Garden Centres and places projecting an image sympathetic with Nature.

The age of austerity and the perception that banners are commodity items has seen the demise of the Rattan Banner which is a shame. In the early days we marketed the Laguna Roller Banner with a carry bag & graphic panel at £299.00 each.

I have 34 left in stock and for a short time, they are available for £149.00 each, ex vat and delivery.

If you require a new banner, wish to make a real statement and want a display with great eco credentials, look no further that the Laguna Roller Banner.

For more details, email steveh@silverpoint-display.co.uk or call Steve on 0203 714 4858.

Creating Compelling Theatre With Wall Mounted Displays!

harley-davidson_museum_tank_wall

We could compare the world of retail innovation to the world of fashion. Every season we see new, extraordinary creations on the catwalk, tempting us to redefine our wardrobe and the way we think about clothes – and our image.

The world of fashion is continuously on the move, proposing new looks and styles, refreshing our external appearance Whilst innovation is paramount, wardrobe staples such as the little black dress remain a key fashion must-have (for us girls at least!)

The world of retail display works in a similar way with new trends coming and going. But core elements remain at their heart. Technology development offers us regular new digital solutions to improve in-store design, a more imaginative shopping experience and ultimately, drive up sales. Good examples include interactive display, augmented reality and virtual reality (VR) but there is still a place for more traditional display in retail merchandising.

Wall-mounted displays are a great example. They are a simple, effective way to highlight products and make them ‘stand out from the crowd’ in the same way we choose wall-mounted displays in our homes; to showcase personal objects we value such as awards, collectibles or treasured family heirlooms.

The success of wall-mounted display lies in engaging with visual instinct. Human instinct gives attention to what stands out in our field of vision. Showcasing items draws attention, allowing customers to focus on specific products contained within it and adding other effects such as lighting and/or props will further boost the impact of the display.

There are different uses for wall-mounted displays; display cabinets are a good example. Usually made of durable glass or acrylic, wood and aluminium, this solution is incredibly versatile, protecting valuable or fragile items they are commonly used not only by retailers, but also in museums, schools and public spaces.

Wall-mounted shelving is another option; to store books, magazines, or clothes. Another alternative is using display boards to show off smaller items such as photographs, hair accessories, key rings, jewellery for example.

Highlighting ‘best sellers’ or protecting fragile items aren’t the only benefit to this solution. Another advantage is that it frees up retail floor space, allowing more room for FSU or ‘theatre’ features to encourage customers to navigate the store more easily and potentially offer a wider product choice.

Wall-mounted displays provide retailers with many opportunities and Silverpoint Display believes they will be around for sometime yet!

We offer a consultation service to create bespoke solutions which suit your brand and budget. If you are considering wall-mounted displays for your retail space and need some advice, please just contact us on 0203 714 4858 or email info@silverpoint-display.co.uk.

 

How Silent Sales Men Often Make The Biggest Noise!

retail-floor

A ‘silent salesman’ is not a person! ‘Silent salesmen’ is a retail solution used to direct customers or provide information, in order to drive sales. Signs, displays and packaging are all examples of ‘silent salesman’.

Let’s look at some examples…

Clear, simple signage helps customers navigate their way around the store. Without directional prompts, customers may become overwhelmed or impatient, encouraging them to give up and leave the shop empty-handed – and frustrated! This is a NO WIN situation for the seller and the buyer! Research illustrates that unhappy customers are more likely to let their friends know about an unhappy shopping experience than a happy one!

Retail design and visual merchandise is a combination. Research proves people do not pay much attention as they wander through a retail environment. Make their experience easier and keep them in-store longer with well-placed, well-planned signage and you will see an increase in sales. More time browsing = better conversion. Display price and product information clearly so it is easily accessible. Highlight sales and promotions to make the purchasing decision seamless.

As the name suggests, ‘silent salesmen’ act as a member of your staff, providing details such as location, price and other product specific information. Silent salesmen will never replace in-store assistants completely but positioned alongside them, a ‘silent salesman’ can provide valuable assistance when a salesperson is not on hand. If a customer is still undecided about a purchase, they may seek out a shop assistant for more reassurance but if, for example, all staff is busy with other customers, a silent salesman can make the difference in SALE OR NO SALE!

Using signage and themed displays in store can fill the gaps, therefore increasing your chances of a sale. Your silent salesmen may be the difference between customers leaving the store with or without a sale!

Interactive Displays

Today, interactive displays are great example of silent salesman. Packed with all the information a customer could need, displays, which react to movement and behaviour, give consumers a unique shopping experience.

An interactive display can be the most valuable solution, to grab customer’s attention, highlighting a product and brand by engaging with an informative and entertaining experience, sometimes through applications and games.

In turn, this increases time spent in store with your brand, leading to a higher conversion of sales. Individual interaction provides a bespoke, personalized experience, which influences the buyer’s sub-conscious.

Brand loyalty, brand ambassadors and brand awareness are born through engagement on a personal level. Not only do customers return but also they will encourage their friends and family to do the same.

Recommendation by word of mouth, social media ‘Likes’, ‘Shares’, ‘Comments’, ‘Retweets’ and #hashtags, YouTube views, reviews, blogs and vlogs… all influencers, endorsements and outreach, can be generated via interactive displays.

Virtual Reality

The future of retail marketing and advertising in two words – VIRTUAL REALITY!

VR offers unique and extraordinary experiences to customers and is already being used very effectively in the retail sector. You could say the silent salesman strikes back! The role is evolving within technology as the digital age gives the store more sales opportunities.

Interactive shopping, virtual sales assistants and apps, allowing the creation of a personal view; design your kitchen in situ, upload a photograph of yourself to model clothing before you buy, are both examples of how retailers are using these digital tools.

Consumers are more likely to purchase products they have tested. Pushing the boundaries of innovation, using latest technological advances to boost in-store experiences, will increase sales and give you an advantage over competitors.

Silverpoint Display offers great ideas and a wealth of experience in designing bespoke retail display solutions. Interactive displays and latest technology are part of our every day offering. If you need a retail partner who can take your visual marketing to the next level, speak to us! Call 0203 714 4858 or email info@silverpoint-display.co.uk.