ABRACADABRA My Yellow Fever Has Gone!


As a Digital Imaging Specialist I am fascinated by colour. As a student of Philosophy, I am equally fascinated by symbols.

Letters are symbols. The definition of a symbol is something greater than itself. We use symbols every day as a means of communication. For thousands of years we have used symbols to create Amulets. Amulets were used as a means of protection, to make us rich and to banish all means of ailments.

ABRACADABRA is a Roman word. One of the most famous amulets ever created used the word ABRACADABRA. It was conceived by Serenus Sammonicus, the physician of Roman Emperor Caracalla to cure fever. The amulet is created by writing the word on a parchment in the order seen on the image above.

The patient or someone would recite the formula by chanting the words from top to bottom. The theory is that as the formula diminishes, the fever lessens. The parchment should be carried on the sick person’s body until he or she was cured.

Yellow is a colour that quite literally lights up our lives. Psychologically, it is the happiest colour in the spectrum, transmitting feelings of optimism and joy.

Yellow is a colour that ‘pops’ out at you. Research by Pantone has proved that black type on a yellow background is the most legible combination for print and the most conducive for memory retention. Yellow is used a lot on road signs.

The next time you have a fever, chant ABRACADABRA. The next time you want to create a powerful sign or message, use Yellow on a black background.

If you have any comments, I would be delighted to hear from you. My name is Steve Howard. You have been reading the digital circus.

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