What is, pound for pound, the most powerful sales and marketing tool in the world today?
Email, you may think? Radio advertising, newsletters, direct mail. How about something, that can be used anywhere in the world. Something that can be used in any event, from PR to recruitment. Something that can be used without supervision.
How about something that literally costs as little as £20, or $30. Something that can last a lifetime. Something that requires little technical skill or training to use.
Believe it not, pound for pound, the most powerful, flexible, affordable and easy to use marketing and advertising medium in the world today is the retractable bannerstand.
The humble bannerstand was invented in 1998, in Sweden, by Expand. The Swedes have a fine history in the manufacture of modular display systems and many experts still consider Sweden, the leading manufacturer in the world today.
The Quickscreen III, is my personal favourite and the most beautiful retractable banner stand on the market. It is also the most innovative, with its replaceable cassette system.
Incredibly, the Swedes never patented their remarkable invention and today, China is the leading manufacturer of retractable bannerstands. Their economies of scale and cost of production, was a major reason, the simple, retractable bannerstand, grew to become, pound for pound, the most powerful marketing tool in the world.
I love bannerstands. In 2000, I dedicated a web site, purely to bannerstands, called, surprise, surprise, www.bannerstands.co.uk.
If you have a few minutes, why not take a look. It may inspire you to think of a few more reasons to implement the most powerful sales tool on the planet.
My name is Steve Howard. You have been reading the digital circus.