I could not resist it. I created a Pop Up Exhibition Display Stand overlaid with a picture of the Mona Lisa.
Please excuse the poor pun and even poorer execution, in Photoshop but my little image, actually makes a serious point.
How many times have you seen a large Pop Up Display at an exhibition? How many of them can you remember, in terms of the message or the images?
How many Pop Up Display Stands, attracted your attention? How long, did they hold, your attention. Research has found that a display stand has less than 3 seconds to make an impact on the viewer.
Researchers have also found that most viewers will remember very few messages on a display stand and the text has to be a certain size, to be remembered at all. The colour of the text also makes a vast difference in terms of memorisation as does the composition of the message. Another incredible fact is that colours also convey different emotions.
Thirty years ago, 90% of all portable display stands, consisted of one or two large images with a single, large, strap line.
The mantra that a single, large one is better, than a few, small ones, tends to apply to imagery as well as other things.
My name is Steve Howard. You have been reading the digital circus.