‘A picture is worth a thousand words‘. This famous proverb is attributed to Frederick R. Barnard, who published a treatise, promoting the effectiveness, of graphics, in advertising, with the title; “One look is worth a thousand words”; in Printer‘s Ink, December 1921. Barnard claimed the phrase’s source to be oriental by adding the text “so said a famous Japanese philosopher.
The advent of digital imaging has made full colour, large format, printing, affordable to advertisers, in all forms of media, both indoor and outdoor. Recent research has revealed, that nine percent of men and one percent of women, are actually, colour blind. This is a significant segment, of your target market, that may not be receiving the message as you intended.
The next time, you are planning a campaign, in glorious Technicolour, spare a thought, for the 10% of your customers, that may not actually see, your expensively created, full colour masterpiece.
My name is Steve Howard. You have been reading the Digital Circus.