Are You Missing A Marketing Trick By Not Doing This?


Summer is finally here – we think! With many brands looking to engage with their customers and boost sales with outdoor events and promotions, a stunning outdoor display is a fantastic asset.

The outdoor events sector has seen a huge growth over the last few years, with more and more companies opting to take part in festivals, exhibitions and trade fairs. Your display space is competing for attention with a wide variety of new and established businesses.

Events are a great opportunity for you to reach a wide number of customers (or potential ones) in a short space of time. They offer the chance of networking and interacting face-to- face with people and receiving their instant feedback. That’s why they are often used to launch a new product or service as everyone wants to make a big “splash”. They are also a very useful way to test the market and obtain direct impressions and opinions if you’re planning something new.

They enable you to show your brand in a completely different environment from the usual one and in a different visual aspect. It can be a good chance to experiment with design and convey a new brand image to your audience. This will help gain their involvement with the brand and ultimately drive loyalty and sales.

Good preparation, as with anything, is vital for an event to be successful. You need to ensure all your marketing messages are clear and are well conveyed. Great design improves the effectiveness of your visual communications hugely as well as projecting your brand values positively..

Silverpoint Display are experts at providing innovative, outdoor display solutions, to enhance your brand and deliver a powerful message to your target audience. We have many great examples in our projects section.

If you have a brief for outdoor display stands or any other style of graphics, please get in touch. We can produce a range of ideas which include weatherproof counters, flag banners, branded tents and much, much more.

If you need some inspiration on a current project or recommendations for your next outdoor event or promotion, please call Sean, Jane or Steve on 0203 714 4858, email or visit

My name is Steve Howard – You have been reading the Digital Circus.


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