How To Change Buying Habits With Point-of-Sale!


The brief was to create a revolutionary counter display to sit within electrical wholesalers, near the pay point and introduce Redring products to the trade.
Built in foamex for strength and durability, the unit had to show four ranges; showers, instantaneous hot water, stored hot water and water boiling products. Each range should dispense leaflets.
The aim of the display was to change the habits of electrical installers and get them to consider the profit potential of installing water heating products themselves, rather than outsourcing.

We designed several options as line sketches and colour visuals then progressed the preferred solution through to CAD development, prototype and production.

For more details on this project, please call Silverpoint Display on 0203 714 4858 or email

If you are looking for ideas to refresh your brand, please visit

My name is Steve Howard – You have been reading the Digital Circus.


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