The Wondrous World of Digital Imaging
Cross Braced Pop Up Displays are selling well this year. I have 30 left in stock at an incredible price of £699.00
The system comes with a ‘No Quibble’ Life time Guarantee. For more details call me, Steve Howard on 0203 714 4858 or email me steveh@silverpoint-display.co.uk.
If you need a top quality Roller banner, complete with padded carry bag and graphic panel, call me now.
The ECO-Lite 700mm 
x 2m (h) is a superb entry level banner. This superb banner comes with a No Quibble 12 months guarantee.
For more details, please call Steve on 0203 714 4857 or email steveh@silverpoint-display.co.uk.
The Rattan Sovena is made from 100% natural palm fibres and wood. Rattan is fast growing and easy to harvest which makes it an environmentally sustainable material. The Rattan makes the stand sturdy and durable whilst still being light and portable.
Finished in a dark earth tone and with its oval shape the Sovena has a natural beauty. The retractable graphic is stored in the base and is held up by a dark wood finished 3 piece pole which fits into the wooden top bar which holds the top of the graphic.
The stand includes a zipped padded bag with handles and a shoulder strap which the stand fits into for easy carrying.
Only eight left – When they are gone, they are gone! Call Steve on 0203 714 4858 or email steveh@silverpoint-display.co.uk for more details.
Following my article about the Laguna Rattan Roller Banner, I thought you may like to see this beautiful retractable banner – The Barosi Rattan Banner!
The Barosi makes a real statement and would look great in any venue, retail environment or showroom.
There are only 9 left in stock – Don’t miss out and grab yourself a real bargain!
Call Steve on 0203 714 4858 or email steveh@silverpoint-display.co.uk
In 2016, I celebrated my 33rd year in the display industry. In that time I have witnessed many changes in the industry and many new innovations and interesting products. One of the most interesting displays was the Rattan Roller Banner.
Made of 100% Rattan Palm Fibre (From sustainable sources), they were as beautiful as they were revolutionary. For clients wanting a banner that was a little bit out of the ordinary, the Rattan banner was a wonderful alternative.
They popped up in Zoo’s, Spa retailers, organic retailers, Garden Centres and places projecting an image sympathetic with Nature.
The age of austerity and the perception that banners are commodity items has seen the demise of the Rattan Banner which is a shame. In the early days we marketed the Laguna Roller Banner with a carry bag & graphic panel at £299.00 each.
I have 34 left in stock and for a short time, they are available for £149.00 each, ex vat and delivery.
If you require a new banner, wish to make a real statement and want a display with great eco credentials, look no further that the Laguna Roller Banner.
For more details, email steveh@silverpoint-display.co.uk or call Steve on 0203 714 4858.
We could compare the world of retail innovation to the world of fashion. Every season we see new, extraordinary creations on the catwalk, tempting us to redefine our wardrobe and the way we think about clothes – and our image.
The world of fashion is continuously on the move, proposing new looks and styles, refreshing our external appearance Whilst innovation is paramount, wardrobe staples such as the little black dress remain a key fashion must-have (for us girls at least!)
The world of retail display works in a similar way with new trends coming and going. But core elements remain at their heart. Technology development offers us regular new digital solutions to improve in-store design, a more imaginative shopping experience and ultimately, drive up sales. Good examples include interactive display, augmented reality and virtual reality (VR) but there is still a place for more traditional display in retail merchandising.
Wall-mounted displays are a great example. They are a simple, effective way to highlight products and make them ‘stand out from the crowd’ in the same way we choose wall-mounted displays in our homes; to showcase personal objects we value such as awards, collectibles or treasured family heirlooms.
The success of wall-mounted display lies in engaging with visual instinct. Human instinct gives attention to what stands out in our field of vision. Showcasing items draws attention, allowing customers to focus on specific products contained within it and adding other effects such as lighting and/or props will further boost the impact of the display.
There are different uses for wall-mounted displays; display cabinets are a good example. Usually made of durable glass or acrylic, wood and aluminium, this solution is incredibly versatile, protecting valuable or fragile items they are commonly used not only by retailers, but also in museums, schools and public spaces.
Wall-mounted shelving is another option; to store books, magazines, or clothes. Another alternative is using display boards to show off smaller items such as photographs, hair accessories, key rings, jewellery for example.
Highlighting ‘best sellers’ or protecting fragile items aren’t the only benefit to this solution. Another advantage is that it frees up retail floor space, allowing more room for FSU or ‘theatre’ features to encourage customers to navigate the store more easily and potentially offer a wider product choice.
Wall-mounted displays provide retailers with many opportunities and Silverpoint Display believes they will be around for sometime yet!
We offer a consultation service to create bespoke solutions which suit your brand and budget. If you are considering wall-mounted displays for your retail space and need some advice, please just contact us on 0203 714 4858 or email info@silverpoint-display.co.uk.
A ‘silent salesman’ is not a person! ‘Silent salesmen’ is a retail solution used to direct customers or provide information, in order to drive sales. Signs, displays and packaging are all examples of ‘silent salesman’.
Let’s look at some examples…
Clear, simple signage helps customers navigate their way around the store. Without directional prompts, customers may become overwhelmed or impatient, encouraging them to give up and leave the shop empty-handed – and frustrated! This is a NO WIN situation for the seller and the buyer! Research illustrates that unhappy customers are more likely to let their friends know about an unhappy shopping experience than a happy one!
Retail design and visual merchandise is a combination. Research proves people do not pay much attention as they wander through a retail environment. Make their experience easier and keep them in-store longer with well-placed, well-planned signage and you will see an increase in sales. More time browsing = better conversion. Display price and product information clearly so it is easily accessible. Highlight sales and promotions to make the purchasing decision seamless.
As the name suggests, ‘silent salesmen’ act as a member of your staff, providing details such as location, price and other product specific information. Silent salesmen will never replace in-store assistants completely but positioned alongside them, a ‘silent salesman’ can provide valuable assistance when a salesperson is not on hand. If a customer is still undecided about a purchase, they may seek out a shop assistant for more reassurance but if, for example, all staff is busy with other customers, a silent salesman can make the difference in SALE OR NO SALE!
Using signage and themed displays in store can fill the gaps, therefore increasing your chances of a sale. Your silent salesmen may be the difference between customers leaving the store with or without a sale!
Interactive Displays
Today, interactive displays are great example of silent salesman. Packed with all the information a customer could need, displays, which react to movement and behaviour, give consumers a unique shopping experience.
An interactive display can be the most valuable solution, to grab customer’s attention, highlighting a product and brand by engaging with an informative and entertaining experience, sometimes through applications and games.
In turn, this increases time spent in store with your brand, leading to a higher conversion of sales. Individual interaction provides a bespoke, personalized experience, which influences the buyer’s sub-conscious.
Brand loyalty, brand ambassadors and brand awareness are born through engagement on a personal level. Not only do customers return but also they will encourage their friends and family to do the same.
Recommendation by word of mouth, social media ‘Likes’, ‘Shares’, ‘Comments’, ‘Retweets’ and #hashtags, YouTube views, reviews, blogs and vlogs… all influencers, endorsements and outreach, can be generated via interactive displays.
Virtual Reality
The future of retail marketing and advertising in two words – VIRTUAL REALITY!
VR offers unique and extraordinary experiences to customers and is already being used very effectively in the retail sector. You could say the silent salesman strikes back! The role is evolving within technology as the digital age gives the store more sales opportunities.
Interactive shopping, virtual sales assistants and apps, allowing the creation of a personal view; design your kitchen in situ, upload a photograph of yourself to model clothing before you buy, are both examples of how retailers are using these digital tools.
Consumers are more likely to purchase products they have tested. Pushing the boundaries of innovation, using latest technological advances to boost in-store experiences, will increase sales and give you an advantage over competitors.
Silverpoint Display offers great ideas and a wealth of experience in designing bespoke retail display solutions. Interactive displays and latest technology are part of our every day offering. If you need a retail partner who can take your visual marketing to the next level, speak to us! Call 0203 714 4858 or email info@silverpoint-display.co.uk.
Sound display? Sounds good!
Sound is scientifically proven to have a powerful effect on human emotions. It is proven to increase or reduce heart rate and consequently, blood pressure. If used within a retail environment audio displays can have a profound effect on customer engagement and sales.
A study conducted at the University of Strathclyde, illustrated how music tempo influences the amount of time people spend in restaurants for example. When soft, calm music plays in the background, customers relax and spend more time within the environment, in direct contrast to diners where up-tempo music is played.
Sound is a perfect way to grab attention! If there is synergy between the chosen sound and the brand, the benefit an ‘audio display’ can make in-store is tremendous. Firstly, it encourages customers to seek out the source and secondly, it invites engagement and focus on the product for a longer period of time. This combination represents a significantly greater likelihood that the customer will commit and buy.
Brands sometimes use sound to drive emotions and feelings to ultimately make their brand, added to the shopping experience, more personal for the customer. Those exposed to directional audio within an area of a store or POS, stay an average 15 seconds longer than customers who are not exposed to audio aids. When combined, sound and vision become the most effective retail tools to engage with customers and endorse the brand message.
So, it’s important to choose the right sound to associate with a brand or display. There are many examples of successful brand association whose sound is effectively used to drive sales and increase customer engagement to the point that when heard, it’s an automatic, subconscious reaction.
Master brands such as Apple, Starbucks and Abercrombie & Fitch select background music for their stores to resonate with the image they want to convey. Brands looking to attract a young audience favour loud, imposing music to capture their target audience’s attention. High Street fashion outlets, particularly sportswear stores, use this tool very regularly; some host in-store parties, booking DJs and bands to promote the shopping experience and act as a lure to their customers.
Creating a calm and relaxing environment in a spa demands soft, soothing and tranquil music, often instrumental or natural sounds such as the ocean. The objective is to slow the heart rate and breathing to encourage relaxation to enjoy the experience more deeply. Go into a gym or fitness class and you expect louder, up-tempo music with a definite beat you can follow while working out.
Sound can help you achieve atmosphere and identity to reflect your brand.
If good sounds sound good, talk to us about audio displays, how they work with the subconscious and the advantages they can offer. Contact Jane on 0203 714 4858 or email stevh@silverpoint-display.co.uk.
My name is Steve Howard – You have been reading the Digital Circus!
‘Is it a bird, is it a plane’, is a popular phrase, made famous in Superman comics. I often get clients and exhibitors asking a similar question about our portable architecture modular display system. It looks custom built but is in fact a state of the art, lightweight frame, clad in semi-rigid panels.
For the last 20 years, this futuristic system, designed on a theme by Buckminster Fuller has been the modular display system of choice for some of the worlds foremost exhibitors.
Portable architecture is the flagship of our ‘No Tools’ lightweight collection of modular display solutions. Portable architecture is designed to be flexible, portable, assembled quickly, with little tools and minimal training.
Our portable architecture clients have access to the full range of our service’s which include, design, storage, logistics and installation.
Portable Architecture is a modular display system. It can be configured in multiple shapes, formats and dimensions. It can be fully configured with Conference screens and Multi-Media.
Silverpoint Display portable architecture modular systems can be used in conjunction with Aluminium Profiles and incorporated within Shell Schemes.
Silverpoint Display portable architecture is a system which in terms of manufacture, longevity and usablility has a low carbon foot-print. It is one of the most environmentally Friendly Display systems on the market.
It is designed to be robust and with out Lifetime guarantee offers a return on investment which many systems find hard to match!
Silverpoint Display portable architecture; the ultimate display system for ultimate performance. For more information on portable architecture, email steveh@silverpoint-display.co.uk or visit http://www.silverpointdisplay.co.uk.
I began my sales career in 1980, after breaking my leg in College playing soccer. My first job was a baptism of fire, selling Life Assurance for Canada Life on the 5th floor of one of the three Graces in Liverpool – the iconic Cunard building, built by Samuel Cunard for the world-famous shipping line.
The training was pretty intense and professional as were the tools to do the job – this training and the methodology employed to sell insurance has helped me thrive in sales until the present day. In sales, you probably have four key indicators as to how effective you are in your role or profession:
Apart from your sales which can be specifically measured and considered an objective measurement, the other three can be construed as subjective and as such skewed by personal bias.
As sales people, we tend to be chameleons and probably not the best judges of our performance in the three subjective indicators. I have studied this phenomenon meticulously over the decades as times change and even the products and services I sold changed.
I started off in consumer selling and then moved into B2B and found the parameters changed significantly. One of the tools I used to try to gauge my performance was ego grams. In later years they have been superseded by more accurate measurement systems but I always enjoyed using them.
With the advent of digital marketing, many of us are now profiled on LinkedIn. I was sitting at my desk today when I received my usual bulletin from Linkedin which asked me to check my Social Selling Index score.
I must admit I had never heard from it before. I clicked on the link and my score was 76 out of 100 – not bad I thought particularly as I did not have a clue how I arrived at this score and after finding out about this concept only today. As a curious individual I was intrigued to know more.
According to LinkedIn, who launched it, The Social Selling Index is a key measurement tool for sales and marketing professionals. Linkedin track your social selling activity and analyse your performance.
The software tracks at both the individual and organisation level and claims to ascertain the organization’s efforts with respect to social selling.
LinkedIn’s social selling index is said to provide you with more insight about your performance. You can use your score to measure your performance against your industry peers and your network on LinkedIn.
Your SSI is calculated against four parameters:
You can improve your SSI in 4 ways:
If you are on LinkedIn, try it – It is fun. If it helps you with your Social Selling or Selling in general, it is worth five minutes to check it out. Personally I like the old ways as much as the new ways – You could say I am a Luddite Early Adopter, whatever that means.
My name is Steve Howard – You have been reading the Digital Circus.
digital circus 